The Federation of Retailer Association of India (FRAI) has urged the government to establish an "advanced technology platform" to empower retail stores in combating the growing dominance of quick commerce platforms like Swiggy Instamart, Blinkit, and Zepto. FRAI emphasized that such a solution would help small and local kirana stores remain competitive amidst the increasing encroachment by these rapid delivery services.

FRAI Step

According to a report, FRAI expressed concern about the challenges faced by traditional retail stores due to the swift rise of quick commerce companies, which are reshaping consumer shopping habits with instant delivery services. The body highlighted that these platforms are significantly impacting the business of local retailers, who have been the backbone of the Indian retail sector.

While FRAI lauded the Open Network for Digital Commerce (ONDC) initiative for its efforts in promoting digital trade, it emphasized the need for a tailored solution. FRAI believes that a specific platform dedicated to making local kirana stores more searchable and accessible to customers is essential. Such a system could bridge the gap between traditional retailers and their digitally advanced counterparts, ensuring a level playing field.

FRAI Appeal 

FRAI’s appeal underscores the importance of integrating technology with traditional retail to sustain their relevance in a rapidly digitizing market. With government intervention and a robust digital solution, kirana stores could enhance their operational efficiency, retain customers, and compete effectively with quick commerce platforms. This initiative could not only protect small retailers but also preserve the essence of India’s traditional retail ecosystem.

Author Opinion 

Nowadays it is the era of online and digital. In such a situation, a big step is being taken to bring local grocery stores into competition. Such a scheme is being implemented with the help of which local grocery stores will be able to find a place for themselves in the digital world.