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Trade Marketing Enablement & Scheme: Empowering MSEs

23 June, 20242 min read

The Ministry of Micro, Small & Medium Enterprises has unveiled a pioneering initiative called the Trade Marketing Enablement & Scheme.

This ambitious program aims to facilitate the seamless onboarding of MSEs onto the ONDC. Thereby enhancing their digital presence and competitiveness in the market.


Understanding the Trade Enablement & Marketing Scheme

This scheme is mainly designed by the MSME Ministry of Government of India for supporting MSEs. It offer substantial subsidies through ONDC's seller network participants.

These subsidies will assist MSEs in covering essential services such as creating comprehensive product catalogues. It also help in managing online accounts, ensuring efficient packaging, and optimizing logistics.

By alleviating these financial burdens, the scheme aims to make the transition to digital commerce smoother. It also made it more accessible for small enterprises across various sectors.

Leveraging DigiReady Certifications for Enhanced Competency

ONDC already took lot of steps toward empowering the MSEs, one of these steps is launching of DigiReady Certifications portal.

Developed in collaboration with the Quality Council of India, the DRC portal aims to equip MSEs with essential digital skills and certifications.

These certifications not only validate the digital readiness of MSEs but also enhance their credibility and competence in the evolving digital marketplace.

Advantages of Joining ONDC

Joining ONDC under the Trade Enablement & Marketing scheme offers numerous benefits to MSEs.


Firstly, it provides unparalleled access to a vast digital marketplace, potentially reaching millions of consumers nationwide. Secondly, MSEs can leverage ONDC's robust infrastructure and technology solutions to streamline their operations and reduce costs.

Moreover, being part of ONDC enhances visibility and brand recognition, crucial for MSEs looking to expand their market presence beyond traditional boundaries.

Impact on Small Enterprises

The implementation of the Trade Enablement & Marketing scheme is expected to have a transformative impact on MSEs across India.

By facilitating their entry into the digital economy, the scheme not only accelerates their growth trajectory. This scheme will also going to help them in comparison with other larger enterprises.

Furthermore, by promoting digital literacy and skills development through initiatives like the DigiReady Certifications. ONDC ensures that MSEs are equipped to thrive in a digital-first environment.

Final Thoughts

In conclusion, the Trade Enablement & Marketing scheme by the MSME ministry represents a pivotal initiative.

By providing financial support and essential digital tools, the scheme empowers MSEs to capitalize on the vast opportunities offered by digital commerce platforms like ONDC.

This strategic move not only strengthens the MSE sector but also contributes significantly to the overall digital transformation agenda of the country.

As MSEs gear up to embrace this digital revolution, the future holds promising prospects for their sustained growth and competitiveness in the global marketplace.

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