BYJUS Journey

BYJU's Founder and History

BYJUS a Edtech company or startup of India which also known as a multinational education company or startup of India.

It founded in 2012 by Byju Raveendran and Divya Gokulnath as a online education platform.

Since it founded its main focus is toward providing online education to kids.

Initially when it was founded a digital education platform, it was just designed only to focusing the students with 4th to 10th classes.

But currently if we see the official platform of BYJUS, then we will able to see multiple types of courses are listed their which were added by the team time to time.

Now its not only focusing to provide online education or courses for 4th to 10th classes students.

But also now it focusing various fields and courses some of the famous course offered by BYJUS are like courses for 4th to 10th classes students, JEE/NEET, Courses for Classes LKG - 3 and so on.

The team also improving their platform catalog time to time. And allso adding lot of other courses which become the demand of market.

BYJUS Unicorn Status

BYJUS digital education platform take time of 6 years to become a unicorn. It means it achieve a status of unicorn in January, 2018.

At the time when it become a unicorn, its valuation reported as 1 billion dollars in that time.

After getting funding from investors according to the 1 billion dollar valuation. It focus on marketing and used different kinds of marketing strategy.

The team of BYJUS also changed their marketing strategy time to time according to the market demand.

So that their marketing strategy can meet with the latest demand of market.

BYJUS brand ambassador

According to Indian Express, it also selected Lionel Messi, a famous footballers as its global .

Selecting Lionel Messi as global brand ambassador of BYJUS also reflect the strength of the marketing strategy used by it.

Due to these successful marketing strategy it become able to increase its valuation.

These strategies help it to increase its valuation from 1 billion dollars to 22 billion dollars only with in 4 years.

BYJUS Investors

Aarin Capital, Sequoia Capital, Lightspeed Ventures, Tencent, General Atlantic, Tiger Global are some names of peoples, ventures and companies who invested time to time in BYJUS with a good valuation.

After year to year huge growth of BYJU, it expected that its valuation will going to increase in next round of funding.