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Nykaa Growth Strategy: BPC Business to Expand by FY28

15 June, 20243 min read

Nykaa is going to improve Nykaa growth strategy for expanding their BPC business till the financial year of 2028.

Company has projected a significant growth trajectory for its BPC business. The company expects to achieve a compound annual growth rate (CAGR) in the mid to late 20% range until the financial year 2028 (FY28).


This ambitious growth plan highlights Nykaa's strategic initiatives aimed at expanding its market presence and enhancing customer experiences.

Growth Strategy in BPC

Nykaa's growth strategy in the BPC segment is multifaceted, focusing on robust customer acquisition, increasing category width and depth, premiumisation of purchasing behaviour, and delivering exceptional on-ground experiences.

Robust Customer Acquisition

Nykaa places a strong emphasis on acquiring new customers. By leveraging digital marketing, social media, and influencer collaborations, the company aims to attract a wider audience.

Company focused on building a large base of loyal customers, so that company can expect more sustained growth in long-term.

Increasing Category Width and Depth

Expanding the range of products available is a key part of Nykaa's strategy. By increasing category width, Nykaa ensures that it caters to diverse customer needs.

Simultaneously, increasing category depth involves offering more variations within each product category, providing customers with a plethora of choices.

Premiumisation of Purchasing Behaviour

Nykaa is also focused on the premiumisation of purchasing behaviour. This process includes to recommend customers higher-end products.


By promoting premium brands and offering exclusive products, Nykaa aims to enhance the overall shopping experience and increase the average order value.

Delivering Exceptional On-Ground Experiences

Nykaa believes in creating memorable on-ground experiences for its customers.

Company going to remove the gap from online and offline shopping by focusing to increase physical stores for offering personalized services to their customers.

This strategy not only increase consumers satisfaction but also help Nykaa to gain more business.

Doubling Store Count by 2027

A significant aspect of Nykaa's growth strategy is its plan to double its store count. By the end of the financial year 2023-24 (FY24), Nykaa had 187 stores. The company plans to increase this number to about 400 by 2027.

This expansion aims to enhance its physical presence and provide customers with more touchpoints for experiencing its products.

Growth in Fashion Vertical

Nykaa's growth is not limited to the BPC segment. The company expects its fashion vertical to grow significantly, projecting a 2.5 to 3 times increase over the next three years.

This growth is driven by Nykaa's focus on offering a wide range of fashion products, catering to different tastes and preferences.

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Final Thoughts

Nykaa is ready to improve Nykaa growth strategy, so that company will able to expand its BPC Business.

It's ambitious growth plans for its BPC business and fashion vertical are indicative of its commitment to market leadership.

By focusing on robust customer acquisition, increasing product variety, promoting premium products, and enhancing customer experiences, Nykaa is well-positioned to achieve its growth targets.

The expansion of its physical store count further solidifies its market presence, providing customers with more opportunities to engage with the brand.

As Nykaa continues to innovate and adapt to changing market trends, it is poised for sustained growth and success in the years to come.

Nykaa's growth strategy is a testament to its dedication to excellence and customer satisfaction. With a clear vision and strategic initiatives, Nykaa is on a path to becoming a dominant player in the beauty and fashion industry.

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